Poised between the tourist-generating Strand and the heart of downtown Oceanside, One Mission Avenue consists of 5 city blocks ready for urban revitalization. Currently vacant surface parking lots, the project site surrounds Mission Avenue, the main thoroughfare that links downtown to the beach. One Mission Avenue will incorporate a variety of shops, restaurants, and residences to focus on a vibrant, pedestrian-scaled street scene. With its initial community workshops beginning in late 2005, One Mission Avenue is being collaboratively crafted with the help of the community, city, the developer, and design professionals. One Mission Avenue will ultimately be surrounded by mid-rise hotels, time-shares, and other urban loft developments. The design focus incorporates the city's Walk-able Communities movement and will feature a variety of architectural massing and style, reflective of its regional context.